Blogging is not as new as you may think, it has been around since the late 1990’s. Only now is it becoming really main stream and coming to the fore. It started out as being a means to post simple one line comments on a webpage, where surfers could give feedback on products or services. Since then, these basic sentences have now blossomed into pages of dialogue about diverse subjects ranging from personal interest to corporate issues.
But the really interesting thing is that advertisers have cottoned on to the power of blogging. As blogging evolves in its importance, it is becoming clear to anyone serious about establishing and maintaining a strong internet presence that blogging is the must have new internet marketing tool concrete-everything.
To help you exploit blogging as an online marketing tool, follow these five tips:
1. Blogging Is Simple, Easy and Fun concrete-everything.
It is one of the most straight forward ways of getting your views about hot topics, products or services aired online. You don’t need fancy qualifications to set- up a half decent blog. As long as you have an average command of English and can use a PC, you are half way there. All you need are ideas and the commitment to get writing, typing fast always helps but that improves with time.
Blogging allows you to publish your own take on life, health, wealth and relationships amongst others. It’s like having your own magazine and you’re your own editor. You can review anything from TV shows, music, fashion, food, developments in current affairs along with a multitude of products and services. The more genuine and informed you are the better your articles will be.
2. Blogging Is Believable.
Advertising is inundating people from every angle with “buy this and buy that”, so much so it makes people immune to publicity or at the very least less suggestible. The difference with blogging is that, it is about ordinary folk talking about what interests and matters to them.
Blogging is like listening to your friend and there is nothing more powerful than word of mouth which has huge power to persuade. If you get a recommendation with a balanced argument from someone you trust, you are more likely to try that product. You feel that you have insider information, a heads up if you will!
3. Blogging Is Cheap.
Most people blog for free because blogging is still a novel medium, there hasn’t been wide spread charging for it. It is still evolving organically, and it would appear that advertising is where providers are covering their costs.
The majority blog on dedicated free sites specifically designed to cater for bloggers. Other generic websites offer blogging sections for visitors to chat and share feedback, or they have an informal section where their own staff or personalities blog in a chatty style to attract fans. More serious bloggers especially businesses should consider paid blogs as you have so much more control over your content. You can advertise and can generate revenue from advertising on a paid blog.
4. Blogging Builds Reputation.
The more you educate your readers about your area of interest and the more you demonstrate you know what you are talking about, the more authority you develop. Readers become to trust you and your word. As your credibility increases you start to attract more hits, firstly because of word of mouth but also because your blog gets linked to by other blogs and websites.
If you have managed to become a real authority in an area, you could find interest from the commercial sector who want to associate their business with you. Success breeds success because you have established a good reputation, you will find that industry may want to advertise with you or you could get paid for referrals from your blog as an affiliate.
5. Blogging Grows Market Share.
You can build market share by f
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