A marketing strategy is said to be suitable only if the product reaches the targeted audience and remains in the eyes and minds of them even after it’s advertisement from the TV, Radio or Newspaper fades away.
For this, various companies takes the help of promotional items in the form of promotional pens, promotional calendars, and other promotional products.
But amongst many types of merchandise, promotional plastic mugs have become really popular as far as advertising a certain product or service is concerned. Out of many products, promotional plastic mugs are very useful as:
1. They are cost efficient – This means that promotional plastic mugs are really cheap and can be afforded by one and many. You can either by a plastic mug and gift it directly to your clients or you can even personalise your plastic mugs with your company’s logo, name or message.
2. Utility – Besides being cost- efficient, promotional plastic mugs comes handy in offices during coffee breaks as well as meetings. You can utilise the gifted plastic mugs to sip coffee whenever you are exhausted and you can also sere your clients in these cups. This is a great way of your brand being advertised.
3. To leave a lasting impression – For whatever purpose your plastic mugs are used, be it for having coffee or just for decoration, it leaves a lasting impression on it’s users. Apart from this, being plastic these mugs will stay on your client’s table for long.
Just think about a scenario, where two co- workers are sitting over a cup of coffee and planning a vacation. The cup that they are having coffee is gifted by a travel agency that has its name and contact details on it.
How easy will the process be for both you as well as your client? All these two people have to do is, give you a call and book for them a great vacation, providing your travel agency for the same.
Apart from this, mugs with great and catchy tag lines often lead to great conversations too. If the mug presented by you to your client has a unique design and a catchy tag line, it surely will catch an attention of a many.
Factors to be considered while selecting a promotional mug
To choose the most unique and attractive plastic mug, here are some points to be considered beforehand only.
- Price– A lot depends upon your budget, while you are purchasing a mug. Ordering in bulk can offer you with great discounts, if you are looking for any.
- Quality– The products you choose for the promotion of your company, must be of great quality as it reflects the image of your business. Be sure to present your clients with the most superior products to create the impact on them.